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Guidance, Consulting and Research...
What's the difference?

Keyword Guidance:   (approx 15-20 min.)
We explain what keywords are and the ways they are used by search engines. We'll provide a few suggestions but mostly we'll rely on your choices; alerting you to any choices that would not further your search engine efforts.

Keyword Consulting:   (approx. 2.5 hours)
We analyze your business, your goals, and related businesses (competition) to help you determine your keywords. Ultimately we provide a range of relevant options and help you narrow down the best choices using "strong recommendations"

Keyword Research:   (approx 6 hours, more throughout the months as needed)
A more in-depth version of Keyword Consulting (above). We also perform lateral searches to arrive a lists of keywords related to your business that you may not have thought of. Your consultant uses WordTracker technology to estimate how many people are searching for your specific keywords. We determine the KEI "Keyword Effectiveness Index" of potential keywords to illuminate pockets of opportunity in the search engines. We consult with you to explain the findings and decide on the best keywords.

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